MAPPA’s marketing stunt in China has gone viral online, featuring a female staff member cosplaying as Reze while serving customers.
MAPPA’s Explosive Marketing Strategy
Anime merchandise shopping has reached a whole new level. At MAPPA’s first global flagship store in Shanghai, a staff member caused a social media sensation by perfectly embodying Reze, the alluring and dangerous “Bomb Girl” from Chainsaw Man.
Photos show the cashier sporting Reze’s signature purple hair and iconic outfit, calmly ringing up customers amid a sea of Jujutsu Kaisen posters. This is a daily activity at the Bailian ZX shopping center, not a short-term cosplay event. It’s a masterstroke by MAPPA to connect with China’s massive market, especially following the huge success of Chainsaw Man, The Movie: Reze Arc, released late 2025.
Fans Swipe Their Cards Without Checking Prices Thanks to the Demon Bomb’s Charm
Otaku fans have reacted enthusiastically to this face-to-face interaction with the Demon Bomb. Receiving a receipt from Denji’s “lover” has fans happily opening their wallets. One gamer joked, “If she sold holy water, I’d buy it all. Please contact me immediately!”
Playful comments flooded in, including “Prices here must be sky-high” and even “Does the shop sell the cashier too?” Whether joking or serious, this campaign has turned ordinary shopping into a dream come true for fans.
MAPPA has yet to reveal if they will rotate cosplay characters regularly. One thing is certain: with Reze’s presence, this store will continue to sell out for a long time.