Vietnam Prosperity Joint Stock Commercial Bank (VPBank) has officially launched the limited edition VPBank Step Up Mastercard One Piece credit card. This move positions VPBank as a pioneer in merging finance with culture and entertainment, especially catering to the anime fan community in Vietnam.
In recent years, the influence of anime has grown significantly, even being recognized as a driver of economic and cultural growth. Its rising popularity is especially strong among Gen Z and Gen Alpha, who make up 42% of this demographic. Advertising Vietnam forecasts that by 2030, the anime market will expand by approximately 148% compared to 2025.
Unique Design with Distinct Personality
Inspired by the treasure-hunting journey of the Straw Hat Pirates in the anime One Piece, the VPBank Step Up Mastercard One Piece credit card features a unique design showcasing beloved characters like Captain Luffy, swordsman Zoro, navigator Nami, sharpshooter Usopp, chef Sanji, and doctor Chopper. Each character embodies distinct traits, promoting positive values such as loyalty, determination, intelligence, and compassion.
The card’s design is more than an aesthetic choice, it allows users to express their personal identity, passion for pop culture, and a positive lifestyle. As younger generations increasingly value personalization and unique experiences, owning a card featuring a favorite character becomes not just a payment tool but a lifestyle statement, a way to assert individuality in today’s world.
A VPBank representative shared that the bank partnered with One Piece, the globally renowned Japanese anime brand, to create a distinctive product aimed at young customers. This launch also reflects VPBank’s strategy to build a card ecosystem focused on three key spending pillars: shopping, travel experiences, and personal development.
“This is VPBank’s first financial product linked to an anime brand, marking a unique fusion of finance, lifestyle, and entertainment culture. It opens a new path to engage and build strong relationships with young, dynamic customers who appreciate creativity and uniqueness,” the representative said.
Customers can easily apply for the card and select their favorite character design through the VPBank NEO app.
Attractive Perks for Smart Spending
Beyond its standout design, the VPBank Step Up Mastercard One Piece offers a range of exciting features and benefits. To satisfy collectors and provide exclusive experiences, VPBank will gift a limited edition One Piece | VPBank merchandise set to customers who open the card and spend at least 3 million VND within the first 30 days.
This exclusive gift set includes a One Piece-style sling bag, a silk scarf with One Piece patterns, a set of Straw Hat Pirates character magnets, a One Piece cardholder, and a One Piece acrylic figure. These limited edition items offer a unique experience and collectible value for One Piece fans, a rare offering among Vietnamese banks.
Additionally, cardholders enjoy attractive cashback offers. VPBank provides up to 15% cashback on online spending, capped at 1.5 million VND per billing cycle. Dining transactions earn 4% cashback, up to 200,000 VND per billing cycle. Other purchases receive 0.1% unlimited cashback.
For international spending, the card is appealing with a competitive foreign currency conversion fee of just 3% of the transaction value.
The bank also runs welcome promotions for new members, including an instant 400,000 VND cashback when cardholders make at least three transactions totaling 2 million VND within the first 30 days. VPBank offers annual fee waivers for customers who meet certain criteria.
Combining finance and culture in a fresh way, the VPBank Step Up Mastercard One Piece credit card represents a new step in personalized banking products. It showcases VPBank’s pioneering spirit, creativity, and strong connection with young customers shaping modern consumption trends in Vietnam. With exclusive designs and appealing benefits, this card is set to become a hit among One Piece fans and a smart financial choice for young people who value uniqueness.
For more details, please visit https://onepiece.vpbank.com.vn